Privacy Policy | Little Green Dress

Last updated: 24.11.2025

This is the Privacy Policy of Little Green Dress Ltd (“Little Green Dress”, “we”, “us”, “our”).

We respect your privacy and are committed to protecting your personal data. This notice explains how we collect, use, disclose, store, and protect your personal data when you visit littlegreendress.uk, interact with our advertising worldwide, or purchase our products.

This Privacy Policy applies regardless of where you are located. However, Little Green Dress Ltd is a UK business and complies primarily with the UK GDPR and the Data Protection Act 2018, while also meeting key transparency requirements of the EU GDPR and other global privacy regulations where relevant.

Contents

Who We Are
The Personal Data We Collect
How We Collect Your Personal Data
How We Use Your Personal Data
Advertising, Analytics & Marketing
International Data Transfers
Who We Share Your Personal Data With
Data Security
Data Retention
Your Legal Rights
Children’s Privacy
Changes to this Notice
Queries, Requests or Concerns

1. Who We Are

Little Green Dress Ltd is the data controller responsible for your personal data.
Registered in the United Kingdom.
Email: ella@littlegreendress.uk

If you have any questions, please contact us at the above email address.

2. The Personal Data We Collect

We may collect, use, store and transfer the following categories of data:

Identity Data

Name, title, date of birth, gender.

Contact Data

Billing address, delivery address, email address, phone number.

Account & Profile Data

Transaction Data

Payment details (processed securely by third-party processors), order information.

Technical Data

IP address, browser type, device type, login data, location data (city/country), cookies, and analytics data.

Usage Data

Information about how you use our website, view our ads, open emails, or interact with our content.

Marketing & Communications Data

Preferences for receiving marketing messages from us and our partners.

Aggregated Data

We may produce aggregated data for statistical and business analysis. This data does not identify you personally.

We do not collect Special Category Data (health, ethnicity, political opinions, biometric data, etc.) and we do not knowingly process data relating to criminal convictions.

3. How We Collect Your Personal Data

We collect data through:

Direct interactions

You give us data when you:

Purchase products
Create an account
Subscribe to our newsletter
Contact us
Enter promotions or surveys
Communicate with us via email, WhatsApp, or social media

Automated technologies

As you interact with our site, cookies and similar technologies collect Technical and Usage Data.

Third-party sources

We may receive data from:

Advertising platforms (Google, Meta, TikTok, Pinterest)
Social media interactions
Analytics providers
Payment processors (e.g., Stripe, PayPal)
Delivery carriers

4. How We Use Your Personal Data

We only use your personal data when permitted by law. Most commonly:

(a) Performance of a contract

To process and fulfil your orders, deliver products worldwide, manage payments, and provide customer support.

(b) Legitimate interests

To operate, improve and grow our business, including:

Running global advertising campaigns
Preventing fraud
Understanding customer behaviour
Improving website performance
Analysing marketing effectiveness

For tax, accounting, reporting, and regulatory requirements.

(d) Consent

For cookie-based advertising or third-party marketing, where required.
You may withdraw consent at any time.

5. Advertising, Analytics & Marketing

Because we advertise globally, we may use your data for:

Targeted Advertising

We may use cookies, analytics tools, and advertising platforms to show you personalised ads.

Marketing Communications

You will receive marketing from us if:

You have purchased from us and not opted out, OR
You have opted in to receive marketing

You can unsubscribe at any time.

Third-Party Marketing

We will never share your data with external companies for their own marketing without your explicit consent.

Browser settings allow you to refuse some or all cookies. Note that some site features may not function properly.

6. International Data Transfers

Because we run advertising worldwide and use global service providers, your data may be transferred outside the UK, including to the EU, USA, and other regions.

Where we transfer your data internationally, we ensure that one of the following safeguards applies:

Adequacy regulations (countries approved by the UK)
Standard Contractual Clauses (SCCs)
Equivalent protective measures required by the UK GDPR

We only work with partners who meet robust data protection standards.

7. Who We Share Your Personal Data With

We may share your data with:

Internal service providers

Shopify (website and payment infrastructure)
Klaviyo (email marketing)
Ad platforms (Meta, Google, Pinterest, TikTok)
Analytics tools
Logistics providers and carriers

Professional advisers

Lawyers, accountants, auditors, insurers.

Regulators

HMRC and other authorities where legally required.

Business transfers

If we sell or restructure the business, the new owner may use your data under the terms of this Policy.

We require all third parties to act in accordance with the law and our instructions.

8. Data Security

We use technical and organisational measures to protect your data from:

loss
unauthorised access
misuse
alteration
disclosure

Only authorised personnel and partners may access your data.

9. Data Retention

We retain your data only as long as necessary to fulfil the purpose for which it was collected, including:

Accounting and tax requirements
Orders and warranty service
Legal obligations

When data is no longer needed, it is securely deleted or anonymised.

10. Your Legal Rights

Depending on your location (UK/EU or globally), you may have rights including:

Access to your personal data
Correction of inaccurate data
Erasure (“right to be forgotten”)
Restriction of processing
Data portability
Objection to processing (including marketing)
Withdrawal of consent at any time

To exercise these rights, contact:
ella@littlegreendress.uk

We may request proof of identity before responding.

11. Children’s Privacy

Our website is not intended for children under 16.
We do not knowingly collect children’s data.

12. Changes to This Notice

We may update this Privacy Policy from time to time.
The most current version will always be available at:
littlegreendress.uk

13. Queries, Requests or Concerns

If you have any questions or wish to exercise your rights, contact:

Email: ella@littlegreendress.uk

If you are based in the UK and are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO).